Guerrilla Girls

The Guerrilla Girls campaign stands out to me because they are different and break the stereotype of what you would expect from a feminist group. They are less radical and in your face and far more inviting to a fairly broad audience. The fact that they use humor in many of their campaigns definitely ads to their ethos because you can more easily relate to them. Also, the use of humor draws a wider audience because everyone likes a good laugh, and by making people laugh they are more likely to appreciate and listen to the message. On a more serious note, the humor gets more people to listen which in turn spreads their message. Besides humor, the fact that they use statistics also ads to their campaigns. They ability to give percentages of women and men in the art world along with percentages that talk about ads to their logos because they are backed by solid facts that can not be argued. I also like the gorilla suits, not only because they are funny, but it also ads to the anonymity of the groups members. They want to focus on the issues at hand, not on the individual members of the group. It also gives them something to identify with and be more recognizable. I felt that the group did have a few weaknesses. It seemed that when they were talking about events in other countries their campaigns made less sense, like the coffee ad, maybe because they were not educated enough on what was going on. Also I feel like their campaign against abortion wasn’t necessarily effective, because they were calling out the Catholic Church and scrutinizing their methods, which would immediately turn many people off. I do feel that they are an effective group overall with their attempts to spread knowledge on the discriminations going on in Hollywood and the art world.